In this episode, Scott offers advice to emerging digital talent, encouraging them to hone their authentic voice and build an audience rather than chasing money and fame. He explains how he helps talent develop a 360 business, which includes live appearances, consumer products, and original productions. One such project is the award-winning documentary “This Is Everything: Gigi Gorgeous,” which Select produced to help bring greater awareness and acceptance to the transgender community. Finally, we divulge some of our unpopular beliefs, from the ineffectiveness of microinfluencers to reservations about Facebook’s ability to create a compelling video platform.
James Creech is the Creator & Host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. He is also the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, brands, and agencies.