Viu, a leading pan-regional OTT video service, has entered an exclusive content agreement with Thailand’s GMM Channel.
The new agreement adds up to 200 hours of selected premium content from GMM25 under GMM Channel for Viu audience in Thailand, beefing up its volume of Asian premium content available on the platform.
Under the agreement, Viu, which is operated by PCCW Media Group, will be the only OTT platform to offer select premium GMM25 programs for up to the first 30 days after the initial local telecast and online simulcast by GMM, such as the company’s “Love Song Love Series,” as well as “The Crime,” which stars veteran actors Oil-Thana and Ja-Natthaweeranuch.
Amassing the highest digital TV viewership on social media platforms in Thailand, GMM25 is renowned for its realistic approach and “taboo-themed” dramas, which, according to the company, has resonated well with millennial audiences.
“We can expect substantial synergy in this collaboration that will benefit us both,” said Janice Lee, Managing Director, PCCW Media Group. “Since Viu coined the pioneering free and premium tiers of services tailored for different viewing habits of Asian netizens, the number of monthly active users has grown to over 16 million by the end of 2017.”
Viu, which launched in Thailand last May, is also available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
In other Viu related news, the company has also teamed up with production and distribution house Endemol Shine Group to produce a localised, ten-episode adaptation of global crime drama ‘The Bridge’ in which a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case. The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year