Once you’ve hit multi-millionaire status as a social media star, the next destination is out and up. And as many influencers have done, YouTuber Meghan Rienks has diversified — from YouTube and Instagram, where she has 2.3 million and 1.3 million followers respectively, to acting in premium scripted shows and now to a new subscription-based venture “martie”. Each month a Martie box will include art prints, art pads, desk accessories, and other fun surprises that are high quality and straight from Meghan’s personal designs and musings. VideoInk got an inside scoop from Rienks on how her business on and off YouTube is unfolding and her thoughts on the current state of the Influencer Age.
VideoInk: Take us inside ‘martie’. How are you picking the products you feature?!
Meghan Rienks: “For Martie I really wanted everything on the site to feel special and unique. Instead of settling for things I felt were *almost* what I wanted – I wanted to create the things I wanted EXACTLY. And for (blank)box, the items in each box are themed for the month, so it feels cohesive and useful. I’m so not a fan of subscription boxes that feel disconnected or impractical- so I wanted mine to be different. “Rienks also said that her most recent film “The Honor List” inspired her to do this particular box, which is released on May 25th, just after the premiere of “The Honor List” (May 11). “Making the film was an incredible experience for me so what better way to start my subscription box than with the theme of HONORED. The film is based around a friend’s bucket list, so in this kit I’ve included what [fans] need…to make [their] own bucket list and live your best life!”
Other YouTubers in your category have started their own licensed brands and products to diversify off YouTube, what made you decide to do “Martie” as a subscription box program?
VI: From producing your videos to all your other hustles, how many people are on your team?