Snapchat’s infamous redesign, which caused an uproar among users, may not be here to stay after all — at least not in its complete form. After asking its disgruntled users to give the update a “chance,” Snapchat CEO Evan Spiegel has given a little wiggle room to the idea of tweaking the new design.
The camera company has started to test design tweaks that would combine stories of celebrities with those of users friends on a single page (as it was before the redesign).
Recode was the first to report on the tweaks, which have been confirmed by the company.
“We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform,” a spokesperson from the company explained.
Why it matters:
The tweaks are a small change compared to the overall redesign, but its a big step for the company considering how adamant they were on not changing the new design. The changes could signal that reports of a drop in traffic due to the redesign were correct. The redesign reportedly caused a drop in traffic of up to 50% for many publishers who post content on the platform’s Discover section, according to a report from The Motley Fool. This is especially bad when considering that only 20% of Snapchat users on average consumed content from a publisher’s Discover edition daily, according to a Business Insider report from the start of the year.
The changes to the design also show that the company is willing to listen to its user base, whom over 1.4 million of signed a petition asking to reverted back to the old layout.