Amazon announced today that it has renewed its streaming deal with the NFL for “Thursday Night Football.” Under the multi-year agreement, Amazon Prime — which now has more than 100 subscribers — will stream the 11 “Thursday Night Football” games broadcast by Fox on TV for each of the 2018 and 2019 seasons.
In addition to the stream on Prime Video, Amazon-owned social video platform Twitch will also live-stream the “Thursday Night Football” games. The two companies said they plan to create enhanced fan-viewing experiences for the games on both Amazon Prime and Twitch.
Amazon reportedly paid about $65M per year to renew its two-year streaming partnership with the NFL, Reuters reports.
In addition to the renewal news, Amazon had its Q1 2018 earnings call today, in which it announced that it would be raising the annual cost of its subscription service by 20%, from $99 up to $119. The price increase will take effect starting June 16 for existing Prime customers based on their renewal period.
According to CFO Brian Olsavsky, the raise in price “is nothing more than looking at the state of the program… and the benefit it provides. There’s all kinds of new features we’ve added to the program. It’s much different than it was in 2014,” when the company last raised the price of subscription.
Key take aways from the earnings call:
- Amazon reported $51.0 billion in sales for the first quarter and a net profit of $1.63 billion for the first quarter of 2018, smashing Wall Street Expectations
- The company’s net income more than doubled from the year-earlier period, translating into earnings of $3.27 per share.
- Shares of Amazon jumped as much as 7% in after hours trading following the earnings results.