Comedy Central is making its “biggest investment ever in digital and social content” with the launch of a new project called the “Creators Program.” As part of the project, a team of comedians, writers and improv performers will produce a short weekday segment on pop culture, in addition to developing a weekly scripted workplace comedy about working at Comedy Central.
The Viacom-owned company has chosen former Funny or Die Senior Writer Nate Dern as creative head of The Creator Program, which will launch on Comedy Central’s YouTube Channel and Facebook Page during the last week of May.
Why it matters:
According to Jennifer Danielson, Comedy Central’s senior VP of digital, this is the company’s “biggest investment ever in digital and social content,” she told Variety, which first reported on the news.
This investment is a sign of things to come for the company, as it tries to strengthen its connection with its digital-first audience. Until now, most of Comedy Central’s social and online-video content has consisted of short clips from its linear TV shows, including “The Daily Show” and “Key and Peele.” Danielson’s goal when she started at the company was to flip the ratio and produce more original content for digital audiences. The Creator Program represents the first step towards accomplishing that goal.