NBCUniversal has teamed up with Google to produce original 360 content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE, with more NBCUniversal networks. According to the two companies, other shows that will soon get a 360 makeover include projects from E!, NBC, NBC News, NBC Sports, SYFY, Telemundo and USA Network. The content will be made available on YouTube, and can be viewed on the web or using any mobile phone.
As part of the agreement, NBCUniversal and Google will collaborate on at least 10 multi-episode VR productions, leveraging NBCUniversal’s content and Google’s technology. The experiences are being produced using Jump, Google’s platform for VR video capture that combines high-quality VR cameras and automated stitching. Future select VR experiences will also be available in VR180, a new VR format providing 4K, three-dimensional video.
“We are constantly looking for opportunities to bring consumers new ways to experience content from across the NBCUniversal portfolio,” said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Enterprises. “This partnership combines the creative expertise of NBCUniversal with Google’s VR capabilities to create these engaging experiences. We look forward to working with Google and YouTube on more collaborations like this in the future.”
As part of this partnership, Bravo and Google today launched two 360 VR experiences featuring Lisa Vanderpump and the cast of “Vanderpump Rules,” with more to launch in the coming weeks.