Its day two of the 2018 NewFronts event. Today’s schedule included presentations from Disney, Studio71, Condé Nast, and Oath. Here’s a recap of the news of the da
Disney announced a new content partnership with Tastemade and the launch a new foodie brand called Disney Eats. Disney Eats will take millennials on a culinary adventure inspired by Disney’s characters and its theme parks around the world, according to Disney Execs, who said they will work together with the company’s broadcast and cable assets across ABC and Freeform, so advertisers can reach viewers across platforms.
In addition to its new brand, Disney plans to launch a new app — Oh My Disney — this summer. The app will house social video content from Disney website Oh My Disney, Disney Digital Networks, Freeform, and creators from the Disney-owned Maker Studios. For advertisers, the new app means more opportunity to reach millennial audiences.
Studio71, a Red Arrow Studios company, announced today new partnerships and its 2018 programming slate that expands on the studio’s core franchises. Studio71’s slate includes new original content from some of its most successful creators like comedian, entertainer and actress Lilly Singh, and a continued focus on hit shows with new seasons of “Good Mythical Morning,” one of the biggest daily shows on the Internet and “This Might Get,” a variety show starring comedian and BFF’s Grace Helbig and Mamrie Hart. Studio71 also unveiled new content pillars from Seven Bucks Digital Studios, the digital arm of Dwayne Johnson and Dany Garcia’s Seven Bucks Productions.
“At Studio71, we are doubling down on the future of premium digital content with some of the biggest signings in talent, and our upcoming slate” said Dan Weinstein, President and Co- Founder, Studio71. “To remain competitive with the ever-changing shifts in digital entertainment, we offer our advertisers the largest access to consistent, predictable, and most importantly safe content online with hyper-engaged organic audiences.”
At its annual NewFront presentation today, Condé Nast unveiled its digital video distribution expansion and new programming slate for the 2018-19 season. The company plans to expand its OTT distribution with a dedicated channel for Wired, scheduled to launch later this year, followed next year by channels for Bon Appétit and GQ. The newly launched channels will be available on AppleTV, Roku and Amazon Fire. Additionally, the company unveiled more than 60 new digital video pilots in production, new series for Snapchat and new ad products that leverage the influence of the company’s portfolio for advertising partners.
“While consumers have more screens and more content to choose from than ever before, advertisers face the challenge of less buyable options,” said Pamela Drucker Mann, chief revenue and marketing officer of Condé Nast. “Condé Nast has the engagement, brand safety and influence that make us the most impactful buyable solution in the industry. And our new OTT expansion is significant because it brings the quality of Condé Nast to next gen consumers on new platforms, and in new ways.”
Continuing its investment in original video content, Oath, a Verizon subsidiary, has announced a new slate of 10 original video series, documentaries and live programs at its Digital Content NewFront that will premier across its house of brands including HuffPost, MAKERS, BUILD Series, Yahoo Finance, Yahoo Sports, and more. Spanning sports, news, finance and entertainment, these new series feature LeBron James, Abby Wambach, Jared Quay and Larry Fitzgerald. With more than 1,000 brand advertisers, agencies and partners in attendance, Oath’s event features live performances and showcases its video content innovation, unique partnerships, and engaging video ad formats. The event is hosted by Jamie Foxx at Pier 26 in New York.
“This is not your typical upfront, it’s an uprising at a time when high quality, brand safe content matters more than ever,” said John DeVine, Chief Revenue Officer, Oath. “We know that brands matter and trust matters to deliver the best video experience for our consumers and advertisers. With our deep editorial expertise in sports, news, entertainment and finance, we’re creating video programming that consumers crave, while making it even easier for advertisers to reach these audiences with three simple ways to buy video and make their dollars work smarter.”