It’s day three of the 2018 NewFronts. Here is what has taken place so far.
The streamer announced today at its presentation that it has reached a combined 20 million subscribers across all of its streaming service, including Hulu with Live TV. The company also announced several new series including “Four Weddings and a Funeral and Ramy,” which is written and executive produced by Mindy Kaling and Matt Warburton. The new series joins existing Hulu Originals: “Catch-22,” “The First,” “Castle Rock” and “Little Fires Everywhere” and “The Handmaid’s Tale.”
The streamer also inked its largest kids & family licensing deal to date in first-ever agreement with DreamWorks Animation. Under the multi-year deal with DreamWorks Animation, Hulu will be the exclusive streaming home to future slates of DreamWorks Animation feature films, as well as the company’s library of films. In addition, Hulu will work with DreamWorks Animation Television to develop original kids & family series for exclusive streaming based on the company’s popular franchises and upcoming feature films.
When it comes to advertising, Hulu will begin offering dynamically inserted advertising within its Hulu With Live TV product, which will allow brands to reach Hulu’s audience in its live sports, news and entertainment programming. The company also revealed that Nielsen Digital Ad Ratings (DAR) for OTT is now its currency of business across the platform. Advertisers can now use DAR to measure, guarantee and report campaign audience delivery across all desktop, mobile and connected devices.
Other Stats from the company’s presentation:
- The company has now surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%.
- The Emmy and Golden Globe Award-winning series “The Handmaid’s Tale” has been renewed for a third season.
- In partnership with Blumhouse Television, Hulu unveiled “Into The Dark” – a brand new horror event series from award-winning producer, Jason Blum’s independent TV studio.
- In a new deal with Sony Pictures Television, Hulu has acquired the exclusive SVOD streaming home to ABC’s hit drama series” The Good Doctor.”
- Hulu will begin to offer the industry’s first ad-supported downloadable content experience within the 2018-19 upfront season.
- An expanded suite of sales effectiveness tools with four new partners: IHS Markit for Polk Campaign Measurement Solutions, Nielsen Buyer Insights, IRI and Experian.
In addition to the two new shows for Twitter — “SportsCenter Live” and “Fantasy Focus Live” — announced Monday as part of Twitter’s NewFronts session, ESPN announced three more new shows today at its presentation, including “Hoop Streams,” a series that will feature basketball analysts David Jacoby and Ryen Russillo, previewing each playoff, conference final and NBA Finals game prior to tip-off; “The College Football Show,” a weekly show that recaps the best highlights of the day and preview the biggest game of the week; and “Rankings Reactions,” coming off its success last year, the series returns with Mike Golic, Jr. and Jason Fitz this upcoming college football season. Each week, Mike and Jason will react to and discuss the latest College Football Playoff rankings from the moment they are first unveiled on October 30 through Selection Day on December 8.
The company is also launching a short-form version of its popular hit series “SportsCenter.” The series will be available for free on the ESPN app. ESPN hopes that the new condensed version of its popular series, which is to be available for free on the network’s ESPN app, will be a more attractive offering for younger viewers who gravitate to short-form content that easily translates to mobile viewing.