Mobile viewing is hot. There is no doubt about it. With cell phones always being within arms reach of most consumers in America, mobile-first video is of key importance for anyone looking to connect their brand with an audience. This was apparent at the NewFronts last week, where companies leaned hard into the medium. Disney announced a partnership with Twitter in which they would provide the social media platform with content; Refinery29 announced a new Snapchat series; ESPN launched five new shows that will live on Twitter, including a "SportsCenter" themed live series; and Condé Nast also announced the launch of a Snapchat series. But while mobile video is basking in the limelight, content geared for connected TV is patiently waiting...
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