Six months and one change.org petition with over one million signatures later, Snapchat is officially redesigning its unpopular redesign.
Snap Inc CEO Evan Spiegel has decided its time to put to rest the Snapchat redesign that he once insisted would catch on if people just gave it time. Unfortunately, users weren’t willing to put in that time. After strong criticisms from both its core users and high profile celebrities like Kylie Jenner, the app is getting a few permanent tweaks.
Now both Snaps and Chats are once again in chronological order and stories from friends are once again on the right side of the app, where they are listed in a separate friends row. Additionally, on the same page is now a separate subscription feed, designed to make it easier to follow stories from select publishers and creators.
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Snap is hoping these tweaks will make the app more user friendly and, in turn, increase user satisfaction, which has dropped significantly since the initial redesign. The app’s Impression score — which asks consumers if they have an overall positive or negative impression of a specific brand — has dropped from a high of 30 in late January to a low of 8 in early April with Americans aged 18-34, according to data from YouGov BrandIndex. This 73% decrease has basically wiped out all the positive consumer sentiment the company has built since 2016.
“We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors,” said Snap CEO Evan Spiegel. “The redesign created a lot of new opportunities, and we look forward to continuing our efforts to refine and improve Snapchat.“
The update is currently rolling out to “the majority” of users on iOS, according to Snapchat. However, there is no word yet on when the update will be available on Android.