In celebration of ten years on the market, Roku has partnered with Showtime, Fox, Epix, and Smithsonian Earth to offer its customers a slate of free content. Starting today and ending on May 20, the streamer is offering free content from the aforementioned networks to its customers, as well as discounts on select streaming players. The content will stream on the company’s ad-supported steaming service The Roku Channel.
“For 10 years, Roku has facilitated the massive shift in the way people watch TV and we’re extremely proud of the contribution we’re making to streaming entertainment,” said, Matthew Anderson, chief marketing officer, Roku. “We can think of no better way to thank our base of nearly 21 million avid streamers than to offer free hit entertainment in partnership with some of the biggest and best TV networks like Showtime, Fox, Epix, Smithsonian Earth and more.”
Among the selection of free content are premiere seasons of critically acclaimed series from Showtime such as “Billions,” “Ray Donovan” and “The Affair”; the first season of Epix’s dark comedy, “Get Shorty“; episodes of pop-cultural hits from FOX such as “The Four: Battle for Stardom,” with panelists judges Sean “Diddy” Combs, DJ Khaled and Meghan Trainor, and host Fergie; “Beat Shazam,” hosted by Jamie Foxx; and “Love Connection,” hosted by Andy Cohen; as well as exclusive nature and wildlife documentaries from Smithsonian Earth.
The promotion by Roku is part of the company’s effort to drive consumers to its recently launched streaming service The Roku Channel, which has helped the company increase its ad revenue. In Roku’s Q1 2018 earning report, the company reported that for the first time it had made more money through its platform business — which consists of ad sales and commissions the company gets on the sale of subscriptions and videos through its platform and fees from licensing its software — than it did selling its hardware.