Yannick Luna (pictured) is the Founder and CEO of Empire Collective, an influencer network of music, sports, and gaming creators. Earlier in his career, Yannick worked for Atlantic Records, Roc Nation, and Machinima and also launched his own music curation channel to showcase independent artists.
In this episode, we discuss the music industry’s slow transition from physical to digital distribution and direct-to-consumer monetization options for emerging artists. We also challenge the public vilification of early MCNs for allegedly pursuing “quantity over quality” by understanding the historical context and incentives that drove their behavior. Finally, we discuss Drake and Ninja’s Fortnite collaboration, and Yannick predicts that influencers will move away from pre-recorded video and focus more on live streaming.
James Creech is the Creator & Host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. He is also the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, brands, and agencies.