Ben Grubbs (pictured), the former global head of top creator partnerships at YouTube, has set out on a mission to find and nurture the next wave of online video celebrities. Grubbs, who left YouTube earlier this year, has raised $50M from private investors to launch Next 10 Ventures, which he describes as “the first vertically integrated operational fund for creators.”
“We see a lot of opportunity in how commerce and community management will be shaped by creators in the coming years, and how creators are able to grow their brand or business in international market,” explained Grubbs. “We will operate from offices in Los Angeles and Singapore to develop opportunities from the North America and Asia Pacific regions that can scale to a global consumer audience.”
Coming on as the company’s Chief Operating Officer is Paul Condolora. The new COO previously led digital and consumer products at Cartoon Network and Adult Swim and was the co-head of the Harry Potter franchise at Warner Bros.
Under their direction, the company’s first investment will be in short-form education content, and incubating a diverse group of creators who produce content for digital video platforms. “We want to support the diversity of voices in educational content,” said Grubbs. “I have two young daughters, and would love to have more female creators inspiring them and encouraging them to become immersed in a variety of school subjects.”
Currently, Next Ventures is in “an active pipeline of discussions” with creators, but is not releasing any specifics on the subject.