At the start of this year, VideoInk reported that YouTube was in talks to bring digital first channels to its new OTT TV service. Last month, that report was confirmed after the Google-owned company added two channels from the digital-first media company Cheddar. Today, YouTube is continuing its mission to bulk up on content from digital media companies in a new partnership with Tastemade and TYT Network.
Under the partnership, the two companies will receive their own channel on YouTube’s OTT TV service, which consumers can subscribe to for $40/mo. Tastemade and TYT are producing original shows for their new channels, representing hundreds of hours of original programming. Included in that programming are 10 new series to roll out from Tastemade over the course of 2018, and four new shows from TYT Network at launch, with more to come later in the year.
“Arriving on YouTube TV is a monumental step for TYT and a fantastic partnership for both sides,” said Steve Oh, Chief Business Officer at TYT. “OTT platforms like YouTube TV are the perfect solution for cord-cutters and cord-nevers, the very same people who make up a huge percentage of TYT’s enormous fanbase. We are thrilled to partner with YouTube TV to super serve our audiences.”
In addition to its new content, The TYT Network YouTube TV channel will feature 24/7 programming from TYT, including The Young Turks, the first daily video show on YouTube in 2005, TYT Interviews, NerdAlert, What The Flick?!, Think Tank, and Pop Trigger. Tastemade show include “Her Move,” which follows host Saada Ahmed as she travels the globe to meet women who are influencing their communities in India, South Africa, South Korea, Colombia, and Ethiopia; “Origins,” where French-Filipino chef Erwan Heussaff travels to the remote islands of the Philippines to discover the people, places and ingredients that define his home country; and “Weird Food Jobs,” which features offbeat jobs like bubble-gum tester, chicken sexer and dog-food taster.