The moves comes as the Google-owned company looks to compete more effectively with Spotify and Apple Music, both which have a tight grip on the ears of consumers. Apple CEO Tim Cook recently announced that the company’s music service now serves over 50 million paid subscribers.
YouTube Music, which will also be replacing the Google Play music service, costs subscribers $9.99/mo. For consumers looking for more than just music, for $2 more they can purchase YouTube Premium which includes access to YouTube’s growing slate of original content and Ad-free, background play, and downloads across YouTube. The new $11.99/mo price of YouTube Premium is a bit of a price jump from the previous YouTube Red Service, which cost users $9.99/mo.
YouTube Premium will roll out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. The service is also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.
The SVOD makeover comes off of the recent success of YouTube Original “Cobra Kai.” The series came in at No. 1 this week on Parrot Analytics’ US digital originals chart and No. 5 in the overall TV shows chart for the week that ended May 12. The series beat out Netflix’s “13 Reasons Why” (which in the prior week was ranked No. 1), “Arrested Development” and “Dear White People.” It also beat out the “The Handmaid’s Tale” from Hulu.
Parrot Analytics’ weekly top 10 television charts are based on Demand Expressions, a weighted average standard industry metric that incorporates numerous inputs such as peer-to-peer and streaming content data, fan & critic ratings data, social media data and more to compute the top 10 TV streaming ratings chart, as well as the top 10 for linear television series.