Connected TV use is on the rise. A new report from the Parks Associates found that over 50% of households in the US have a Connected TV and 40% have a streaming player (I.e. Roku, Apple TV).
“Trends such as cord-cutting and consuming media on mobile devices are setting the stage for massive changes, and with those changes new challenges will arise,” said Scott Hancock, VP, Marketing, Plex. “Content discovery is one of the most pressing issues, and we are seeing apps becoming the new form of ‘channels’ as we hop in and out of services to find what we want. The technologies available today for smart homes can help to ease the pain of these challenges while the industry works on a better, more unified solution, such as one hub for all media.”
As far as streaming players are concerned, Roku — the first streaming device to offer access to Netflix — remains the most popular streaming hardware on the market. According to a recent report from Conviva, more consumers use Roku than Apple TV or Amazon’s Fire Stick. In Q1 2018, consumers spent more than one billion hours on Roku streaming devices — an 87% increase from Q1 2017. While the flagship streaming device has a strong hold on the market, Apple TV is quickly gaining in popularity. In just one year, viewing hours on the tech giant’s streaming device grew by over 700% to 255 million hours.
“Consumers have begun to embrace a variety of devices, including smart speakers, smart TVs with voice control, and everything from smart locks to connected thermostats, and even smart refrigerators,” said Manar Alazma, vice president of product management, communication service providers, Nuance Communications.
“However, in order to truly thrive, the smart home of the future must expand its ease of use through universal interoperability standards. This common language for the smart home will facilitate the open flow of information and seamless handoff between different devices, connected services, and digital assistant platforms in the home. These standards will also provide a pathway for developers to add new features and update services throughout the home with ease.”