Snap is launching an accelerator program with the goal of finding participants with innovative ideas in the mobile content space. The three-month program, dubbed Yellow, will work with a small group of soon-to-be-selected creatives and entrepreneurs, providing a workspace in Venice, $150,000 in seed funding, and mentorship opportunities.
The company is seeking ideas in narrative storytelling, interactive content or augmented reality. Additionally, at the end of the three-months, creators could be presented with the opportunity for their work to be distributed on Snapchat app.
“What we’re looking to do is open up a program where we can work closely with teams and we can be inspired and hopefully inspire them to push the boundary of mobile storytelling,” Snap vp of content Nick Bell told The Hollywood Reporter.
Bell says that at first the company will be focused on creators, which could be anything from augmented reality to interactive storytelling to somebody who’s got a script for a serialized drama.
Snap hopes its program will give life to a new scope of mobile media projects, with the creators who build them wanting to work with the company once those projects are launched. Though Snap will take ownership stake in the companies that sign up for Yellow, they will not require accelerator participants to work with the company exclusively.