Jennifer Perri is the Vice President of the Univision Creator Network at Univision Communications, which creates engaging content for Hispanic and Latino Americans. Prior to Univision, Jen was an early employee at several defining online video companies, including CurrentTV, Big Frame, and Collective Digital Studio. She has also consulted for a number of large media brands and independently managed digital talent throughout her career.
We cover a wide range of topics in this conversation, from Univision’s decision to build rather than buy an MCN to Al Gore’s love of karaoke and the possibilities for blockchain to ensure journalistic integrity. Jen also shares her experience working with early YouTube stars like MysteryGuitarMan, Jenna Marbles, and Tay Zonday to help guide their careers and properly evaluate sponsorship opportunities. And finally, we consider the Internet’s potential to provide women, Hispanics, and other marginalized groups a chance to redefine their identity and perception in media.
James Creech is the Creator & Host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. He is also the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, brands, and agencies.