Boomerang, the SVOD service launched by Turner in April of 2017, has announced plans to launch two new original series in 2019. The two new series include“Scooby-Doo and Guess Who?,” which follows the gang as they team up with guest stars to solve mysteries, and “Flintstones” spinoff “Yabba-Dabba Dinosaurs!” Both series are being produced by Warner Bros. Animation.
The company also plans to renew existing shows, including “The Tom & Jerry Show” and “Bunnicula” and has also licensed U.S. rights to a British adaptation of “The Wind in the Willows.”
Turner continues to pump its SVOD service with exclusive content not available on the pay-TV Boomerang channel. But it’s questionable if original content is enough to convince viewers to subscribe to the $5/mo service when competitors like Netflix and Amazon are offering content for both adults and children. Turner is relying heavily on the strength of its classic IP to hold the service up. Other OTT services like CBS All Access have been able to boost subscriber numbers by rebooting old content like “Star Trek” and “The Twilight Zone.” In fact, the premiere of CBS’ “Star Trek Discovery,” which aired new episodes exclusively on All Access, nearly doubled mobile sign ups on the OTT platform. Scooby Doo may not be as popular as Star Trek, but its sure to pull in some die hard fans.
As of yet, The Time Warner-owned companies haven’t disclosed the number of subscribers they’ve signed up for the service.