Twitch has partnered with Poker Central to bring over 30 events from the World Series of Poker to its platform
Twitch and Poker Central announced this morning a new partnership that will bring live coverage of over 31 tournaments and 25 final tables to Twitch.
While Poker isn’t exactly what the site is known for, the company is no stranger to experimenting with content that reaches beyond its core gamer-centric programming. Over the past 7 months, the company has launched several 24/7 Always On channels with content that ranges from Epic Fails to motorcycle culture to MMA; it’s partnered with NBC, BBC and others to host marathons of shows like “Doctor Who,” “Saturday Night Live,” and “Painting with Bob Ross”; and the platform will soon be home to 11 Thursday Night Football games for the 2018 season (thanks to its parent company, Amazon, inking a deal with the NFL for around $3 billion).
It would seem that with Twitch having a firm hold on the gaming community, the company is testing other ways to attract traffic, while at the same time trying to increase the length of time spent on the platform. For Twitch, marathons, always on linear channels, and poker tournaments are a good way to diversify its audience and to figure out what works and what doesn’t. For Poker Central, using Twitch as a distribution channel could work to increase traffic to one of its several distribution channels like its OTT service PokerGO, it’s Poker Central YouTube Channel, or its owned and operated website Pokercentral.com. With Twitch averaging more than 15 million unique visitors a day, there is bound to be a few poker fans.
“Year after year, our goal is to provide the highest quality poker content to as large an audience possible,” said Sam Simmons, vice president of content at Poker Central. “To that end, we’re proud to work with our long-time partners at Twitch to produce and distribute additional coverage of the WSOP – the preeminent tournament series in all of poker.”
It will be interesting to see how many viewers tune into watch the World Series of Poker on Twitch, which will stream a new event each day at 3:00pm PT from June 2 to July 14. In the past, most of Twitch’s viewing events have been in marathon format, meaning viewers could tune in at anytime to watch the content. In Poker Central’s case, viewers will need to tune in at 3pm if they want to catch the entire poker event from start to finish. If it’s successful, it could mean there’s a place for appointment viewing on Twitch for content that extends past gaming.