By Matt Gielen Founder of Little Monster Media Co.
While both Facebook and YouTube require a deep understanding of their algorithms to rack up millions of views, there are very fundamental differences in the video experience on the two platforms.
The biggest difference in video viewership between Facebook and YouTube is choice. On Facebook, a small percentage of views are the result of someone CHOOSING to click play on a video, as most views are auto-play. On YouTube, its the exact opposite- every view is the result of someone CHOOSING to watch a video by clicking play.
[READ] Facebook Watch Playbook — How Jada Pinkett Smith’s “Red Table Talk” Is the Ultimate Guide
When someone makes a choice to watch a video on YouTube (clic...
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