Clinch, a creative technology company that powers personalized video, display, and social advertising, has partnered with Tapad, the company reinventing personalization for marketers, to enable brands and marketers to personalize digital video campaigns across connected devices in order to create stronger consumer connections and, in turn, increase engagement and return on ad spend (ROAS).
“In order to increase conversion, marketers have to be able to provide consumers with a consistent brand experience based on their wants and needs,” said Boaz Cohen, Chief Product Officer and Head of Business Development at Clinch. “Clinch provides marketers with the capability to personalize digital video at scale, enabling marketers to provide relevant messages along the customer journey. Now with Tapad, we can do this more seamlessly across devices.”
Marketers will now be able to leverage the Tapad Graph, which includes consumer behavior insights, combined with Clinch’s technology to customize their video messaging based on first- and third-party data streams such as location, user profile, interests and time of day across all screens. Clinch creates unlimited versions of high-quality, dynamic videos and increases ROI by delivering personalized creative ads to specific audiences at specific times.
“Clinch is a valuable partner for Tapad as the ability to personalize digital video is critical to the future of audience-based advertising,” said Chris Feo, SVP of Global Data and Partnerships at Tapad. “This partnership will enable Clinch to set the standard on enhancing the customer experience across all screens and enable their clients to make video more powerful.”