Latin America’s SVOD market has grown nearly 30% y/y and Acorn TV wants to get in on the action.
Acorn TV, the American streaming service specializing in British content, is expanding internationally into Latin America. The service is now is available in twelve Latin American countries including Argentina, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, and Peru. As of now, the $4.99/mo service is only available in the area through a Roku streaming device or Acorn TV’s website.
At launch, Acorn TV in Latin America will feature the first season of smash hit British dramedy “Doc Martin”; Irish detective drama “Jack Taylor,” Series 1-3 starring Iain Glen (“Game of Thrones,” “Downton Abbey”); one of BBC’s top dramas with “Line of Duty,” Series 1-2; the complete series of the original “Poldark”; British historical drama “The Great Train Robbery;” Aussie cop drama “East West 101”; and British drama “The Syndicate.” The company says it plans to add new programs regularly. While the content will not be dubbed in Spanish, the service will offer Spanish subtitles across all of its video offerings.
Acorn TV’s push into Latin America comes at a time when the region is experiencing significant growth in its OTT market. Recent research from Dataxis has found that as of 2017, Latin America’s subscription video-on-demand (SVOD) market comprised 18.2 million active paid customers, representing an annual increase of 29.8%.
The launch in Latin America is intended to help Acorn TV reach its goal of 1 million subscribers by 2019, according to Miguel Penella, Chief Executive Officer of RLJ Entertainment (Acorn’s parent company). The goal is well in reach for the service, which had about a half a million subs as of January 2017.
Aside from international expansion, the company has also shifted its focus to commissioning original projects (a typical trend among many streaming services) in order to make its offering more appetizing. At the start of the year, the company announced its first full series commission with “Agatha Raisin,” one of its most popular shows. The RLJ-backed company plans to feature ten originals this year including BBC comedy “Detectorists,” new ITVdrama “Girlfriends” and the return of Irish legal drama “Striking Out,” as well as exclusive new seasons of “A Place to Call Home,” “Delicious,” “The Heart Guy,” “The Good Karma Hospital,” “The Brokenwood Mysteries,” “800 Words,” and “Murdoch Mysteries.”