Esports is big and it’s only getting bigger. In fact, the International Olympics Committee (IOC) has already recognized competitive computer gaming as a sport and is set to meet with both esports companies and players at a summit in Lausanne, Switzerland with the purpose, according to President of IOC Thomas Bach, of entering “into a dialogue with the gaming industry and the athletes, and in due course, approach the stakeholders of the Olympic Movement,” he explained in an interview with sport1.
With the esports industry expected to reach $1.65 billion U.S. dollars in 2020 and the video game industry expected to reach $20.28 billion, it’s worth it to take a closer look at Twitch, the social media platform that has made a name for itself as a destination for gamers, both professional and amateur.
Here are five interesting facts about the Amazon-owned social video platform.
- Twitch is a male dominated platform. According to ComScore, 81.5% of Twitch users are male with 55% in the age range of 18-34.
- Twitch is home to one of the largest gaming communities on the internet. According to the company, the site attracts 15 million daily active users who spend and average of 106 minutes on the platform day per user. Additionally, the company has 110+ affiliates, and 25K+ partners.
- The company has reached up to 2 million peak concurrent users site wide.
- Probably one of the more exciting statistic for marketers: is that Twitch users are open to advertising. 82% say sponsorships are good for the gaming industry, 78% want to see more charity in gaming, and 80% are open to brands sponsoring a specific gamer or team
- According to a survey conducted by Twitch, gamers are more social, family-oriented, educated, optimistic, successful, and socially conscious than non-gamers. They watch more livestreaming content compared to previous year, and are actively using the latest tech to consume content and connect to their peers.