Nitro Circus is doubling down on Facebook. The action sports entertainment brand has announced that it will be delivering 28 exclusive live broadcasts on the platform starting this summer.
“Nitro Circus has invested heavily in video on Facebook for many years and it is the best platform to turn users who like our content into long-term Nitro Circus fans,” said Mike Cowan, Nitro Circus’ Chief Digital Officer. “In large part due to Facebook, we have consistently had some of the most engaged digital fans in sports and entertainment. It is a natural extension to broadcast our live events directly on this platform, since it is where almost 20 million of our fans already are worldwide and it is the best place to create online conversations and communities.”
In addition to the live streams, Nitro Circus will produce two new original series for the social media giant. Premiering in mid-July, “Unlocked” will follow up-and-coming action sports athletes from around the world as they battle for a spot at the 2018 Nitro World Games. Then, debuting later this year, another yet-to-be-titled original series will focus on the world-class FMX, BMX, Skate, Scooter and Inline athletes that tour the globe with the Nitro Circus live show.
“With this innovative partnership we can’t wait to not only grant our fans more access but to have them share the experience with their friends and others fans from around the world,” added Nick Crooks, Vice President – Global Head of Digital Partnerships and Distribution for Nitro Circus.
For both the live streams and the original content, Nitro Circus’ will deliver broadcast components specifically tailored for Facebook Watch, including interactive elements that attempt to engage the brand’s community. The company will incorporate fan voting into its live broadcasts, giving viewers the ability to compare their scores to those of the official judges as well as to vote in polls that will directly affect the live show. During the “Unlocked” series, fans will be able to participate in live Q&A’s with the featured athletes and weigh in on who should be selected to compete in the Nitro World Games.