Creative Artists Agency (CAA) announced today that Peter Letz (pictured) has joined the company in its Digital Talent and Packaging department. Letz will be based in CAA’s Los Angeles office, where he will focus on the gaming vertical.
Prior to joining CAA, Letz served as Director of Gaming at Studio71 (S71), a premium global media company and content studio that develops, produces, and distributes original programming across multiple platforms. During his time at the company, the industry veteran spearheaded development of S71’s gaming business including overseeing growth of the YouTube network, expanding into new verticals and platforms such as Twitch and eSports and opening new business pipelines. Some of his key accomplishments at S71 included exponential year over year growth in the YouTube network, producing two eSports docu-series, brokering multiple live-streaming deals, and overseeing a League of Legends VR series, developing a premium mobile game and shepherding dozens of branded integrations.
Letz was also the founder of Cousin Pete Productions & Management (2012-2015), where he managed a diverse client base of television and film writers and directors.