Reddit is starting to roll out native video advertising across its website and mobile apps. The company is launching the new ad format with select partners, but plans to eventually open it up to all advertisers later this summer.
‘The video ads will only be served to redditors that are using the expanded card display layout which is the default of three new modes in Reddit’s latest redesign.
The native video ads will be offered on a cost per view basis and is also offering video-only campaigns for the first time. VP of brand partnerships Zubair Jandali believes that the new format is adding to the utility that the company offers marketers, which are eager to tap the company’s base of 330 million monthly active users.
While Reddit’s website has remained relatively unchanged for the past five years, recently it has increased its product growth with a redesign of its mobile apps and desktop site. Part of that redesign includes giving users the ability to host images and video natively on the platform.