PBS and OZY Media Look to Facebook Watch to reach a larger audience
Today PBS and OZY Media announced a partnership with Facebook that will see “Breaking Big,” a new series from the two, stream on Facebook’s Watch. Under the agreement, the series will simulcast on Facebook Watch, OZY.com, and PBS.
Hosted by Carlos Watson, Emmy Award-winning journalist and Editor in Chief of OZY.com, “Breaking Big” explores how some of the world’s most influential artists, innovators, political leaders, athletes, authors and entrepreneurs got their big break. Each episode traces the paths to stardom of talented men and women who overcame nearly insurmountable obstacles and long odds to reach—and reimagine—their own potential and, ultimately, to break big. The first episode, which streams tonight at at 8:30pm ET on the Breaking Big Facebook Watch Page, will features the Daily Show’s Trevor Noah.
“We’re proud to partner with Facebook to further democratize access to information and bring stories that inform and inspire to people around the world,” said Watson in a press release.
The 12 episode series was produced by Watson, Samir Rao, Royd Chung, Danny Lee, Ari Hyman, Sean Braswell, and Cameo George. Funding for the show was provided by the Ford Foundation, the Corporation for Public Broadcasting (CPB) and PBS.
OZY Media, which says it attracts 40 million monthly unique users and 4 million subscribers, has attracted a number of high-profile media partners including The New York Times, NPR, PBS NewsHour, TED, The Financial Times, and The Huffington Post. It’s investors include Laurene Powell Jobs, Ron Conway, David Drummond, Larry Sonsini, Dan Rosensweig and European publishing giant Axel Springer.