Bavaria Fiction, a German Production company, has become the first and exclusive production partner of Wattpad for German-speaking territories.
Under the agreement, Bavaria Fiction will gain access to Wattpad’s more than a million existing German-language stories and its community of more than 1.3 million people in German-speaking territories. Wattpad, which has more than 65 million users who spend more than 15 billion minutes a month pn the platform, currently works with a number of US studios, including Universal Cable Productions, AwesomenessTV, Sony Pictures Television, eOne and CW Seed.
German Wattpad users spend an average of 10 million minutes on the platform every day, according to the company. Leveraging Wattpad’s billions of data points, Bavaria Fiction will attempt to take a data-based approach to development. The production outlet will have the opportunity to develop original IP with built-in audiences based on Wattpad stories.
“In this continuing competitive era in which ‘Content is King’ we have decided to not only seek viewers, but views,” said Jan Kaiser, Managing Director, Bavaria Fiction. “Getting on board ideas earlier, using existing data and B2C channels are a key part of production businesses like ours evolving in the digital age, with the added bonus of bringing more of German-speaking creators’ talent to screen.”
“Entertainment companies around the world are recognizing the importance of data-based decision-making,” said Aron Levitz, Head of Wattpad Studios. “Development doesn’t need to rely on guesswork or instinct. The new model we’re building across the industry uses real insights from millions of users and billions of data points, resulting in more wins. We’re thrilled to work with Bavaria Fiction to bring our game-changing model to the German market.”