Facebook is no stranger to bombarding its users with ads. The company has been selling advertisements across its platform for sometime now, even in its messenger app, which has been home to static ads for the past 18 months. But now the company is taking it one step further.
Facebook is planning to sell autoplay ads in its messenger app, according to a report from Recode.
While video ads are more likely to be intrusive, they also command higher prices from advertisers, so, though it may suck for its users, it makes sense that Facebook would make a move to test out the ads in new territory. But still, for users the introduction of the autoplay ads is likely to feel obnoxious.
Recode noted that Stefanos Loukakos, who runs Messenger’s ad business, says he’s aware of this, and the company will monitor user behavior to determine if the ads turn people off.
“Top priority for us is user experience,” he said at the Cannes Lions advertising festival on Tuesday. “So we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send.”
The ads are expected to rollout “gradually and thoughtfully,” according to a spokesperson from Facebook. “People that use Messenger each month are our top priority and they will remain in control of their experience.”