Facebook hopes to make its site the go-to platform for influencers. The company announces new interactive tools, more opportunity for monetization, and Brand Collabs Manager
Facebook Watch, which initially launched with a mix of short- and long-form TV show-like programming, will soon include content from regular creators.
“We are now bringing videos from Pages into Watch,” the company announced in a blog post this morning. “In our testing, we’ve found that people enjoy discovering and watching a combination of shows and videos in Watch — and for creators, this means their videos may be eligible to show up in Watch to be discovered by a broader audience.”
A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “friends,” but” fans,” which are people who choose to “like” a page.
In addition to widening the content on its Watch platform, Facebook announced plans to open up Ad Breaks to more creators, starting with those who are creating longer, original content that “fosters a loyal community.” The company also plans to open up fan subscriptions to more creators in the coming months.
“We’ve been testing a way for fans to support creators they love by pledging $4.99 (USD) per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter, and we are now expanding to more creators,” the blog post read.
On the interactive side of things, Facebook is launching a slate of new shows that utilize interactive features like polls and quizzes with the aim of fostering a greater sense of community between creators and users.
“We’re starting with polling for both Live and on demand videos, as well as gamification for Live,” the blog explained. “With these tools, our partners can add a range of new interactive features to videos such as: polls, quiz questions, challenges, and more. These can all be used within an individual video or to create a standalone game show.”
In the coming weeks, a range of creators will begin to incorporate polling and gamification into their shows and videos, including Brent Rivera and That Chick Angel. Facebook also announced several interactive game shows that will be launching in the coming weeks:
- “Confetti” by INSIDER: A live interactive game show made in partnership with INSIDER that will air daily. It will challenge people to answer pop culture trivia questions alongside — and with the help of — their friends. Players can see which friends are playing at the same time, and be able to see how friends answered questions. Players who answer all questions correctly will split a cash prize. “Confetti”is produced by Thumb Candy Media, the digital studio division of B-17 Entertainment.
- “Outside Your Bubble” by BuzzFeed News: An all-new game show made in partnership with BuzzFeed News that challenges contestants to step outside their “bubble” and reach across the cultural divide to guess what their opponents on the other side are really thinking.
- “What’s in The Box” by Fresno: A live and participatory game show, made in partnership with Fresno, where viewers can win prizes for correctly guessing the contents of a closed box. It’s simple. It’s goofy. It’s tons of fun.
Facebook will also be unveiling other new initiatives this week including the launch of Brand Collabs Manager, which will let brands search and find creators to potentially establish deals and partnerships with.