MTV launches new studio dedicated to reviving its old content to sell to linear networks and streamers
Viacom’s MTV has launched a new studio in hopes of extending the life of the more than 30 years of content broadcasted on the network, including hits like “Daria” and “The Real World.” The creation of the studio is part of a larger push by Viacom brands including MTV and Nickelodeon to expand into fully fledged studios. Nickelodeon has already sold its first off-network kids show “Pinky Malinky” to Netflix, according to the Hollywood Reporter.
At launch, MTV’s Studio’s slate of content includes reboots of “Daria,” “Made,” “Aeon Flux,” and “The Real World.” All four projects are being produced through MTV Studios and will be shopped to outside linear networks and SVOD platforms, according to reports.
The Studio is already pitching its content to streaming platforms like Hulu, Netflix, and Apple.
MTV’s president Chris McCarthy said that while the MTV Cable network is “Thriving,” it’s “a little bit more limiting than it used to be,” he explained that “the stories that [it tells] on traditional cable [will be] be very different than the stories [MTV] would tell in SVOD.”