Whistle Sports has $28 million more dollars to mess around with thanks to a new round of funding currently in progress. Leading the Series D equity round is Aser, a global investment company founded by Andrea Radrizzani. Other investors include Liberty Media, Emil Capital, Jeffrey Katzenberg’s and WndrCo, among others.
“This is more than just an investment. It is an innovative collaboration with a leader in social content creation and distribution that will help Aser’s portfolio to engage these young audiences by creating exciting, engaging and positive content that today’s fans love to watch and share,” said Radrizzani, founder and chairman, Aser, and new member of the Whistle Sports Board of Directors.
Whistle Sports plans to use a portion of the funding to expand its catalog of free and premium original content with brand partners and creators including Dude Perfect – the team behind the third most subscribed to creator YouTube channel – DevinSuperTramp, and The F2 on both OTT and Whistle Sports distribution platforms.
Whistle Sports says its wider collaboration with Aser will extend to its subsidiaries including Eleven Sports, a global sports service founded by Aser in 2015, and will also accelerate Whistle Sports’ international expansion.
“We are thrilled to receive an investment from – and partner with – a leading edge, dynamic and like-minded company such as Aser,” said John West, founder and CEO of Whistle Sports. “We are looking forward to partnering with their invaluable global network and the key relationships they possess in important markets in Asia, Europe and around the world as we look to expand the WhistleSports footprint. Today’s young sports fans have global interests, and with Aser, we can reach and engage them in new and exciting ways.”
Whistle Sports launched in 2014, targeting young, post-Millennials. The company has garnered a combined social audience of over 450 million subscribers, who last month viewed videos across the 2,000 channels in the Whistle Sports network 1.7 billion times. Whistle Sports claims to have a rapidly growing revenue stream with a 52% year-over-year growth rate and 132% compound annual growth rate.
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