Vertical video is the new horizontal. YouTube announces plans for its own vertical-based Stories feature.
YouTube is officially hopping on the vertical bandwagon. Today at its Vidcon presentation, the Google-owned company announce the launch of YouTube Stories, “designed specifically for YouTube creators.”
“With Youtube Stories, creators can make quick, lightweight videos,” announced YouTube’s Chief Product Officer Neal Mohan. “[Creators can do this] on the go, [with] no editing, no hassle, and no post-production.”
Details on the new product are slim, but from the pictures shown on stage at Vidcon, Youtube Stories is essentially another version of Snapchat Stories, something that both Facebook and Instagram have already mimicked.
The new feature will be available to YouTube Creators with more than 10,000 subscribers, according to Mohan who also says creators will be able to link to YouTube Videos from stories. The new feature is expected to roll out later this year.
The announcement from YouTube comes shortly after Instagram announced its own push into vertical video with Instagram TV (IGTV). The new hub allows users to post videos (in vertical format) up to an hour in length.
In addition to Youtube Stories, the company also announced a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, YouTube will automatically create a public landing page to “build anticipation and hype up new content.”
“When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat,” the company explained in a blog post announcing the news. “It’s as if a creator’s entire community is in one theater together watching their latest upload.”