As YouTube and Facebook try to create an environment that fosters group viewing, Twitch is already ahead of the game.
Twitch announced today that its coverage of Electronic Entertainment Expo (also known as E3) raked in more than 2.9 million concurrent viewers, shattering that platform’s former concurrent record of 2.5 million. Among showing that the platform is still the number one destination for gamers, the stats suggest that the company is ahead of the curve when it comes to group viewing.
Group viewing has been a new focus among social platforms. At the start of this year in January, Facebook announced the launch of Watch Party, which allows Group administrators to pick any public video on Facebook and show it to their members at the same time with a dedicated comment reel. Similar to Watch Party, YouTube has UpTime, a group viewing app it launched in March of last year. Both of these apps were launched in an effort of creating a “shared viewing experience,” something that is considered to increase engagement around a piece of content. In addition to UpTime and Watch Party, a number of group viewing apps have popped up on the video scene, including Watch2gether, MyCircle.tv, and ShareTube.
The big difference between Twitch and the co-viewing apps mentioned above is that the latter is meant to be a more personal experience, given that viewers have to be invited into the stream, while Twitch’s streams can be compared to a regular social media live stream, where just about anyone can join. However, unlike Facebook and YouTube, Twitch is already geared towards a specific community (gamers), which can lead to massive engagement surrounding its content like it did for its E3 coverage, which garnered more than 34 million chat messages from more than 1.8 million users.
Overall, Twitch’s E3 coverage attracted 97 million views, with the average viewer watching an average of 75.8 minutes of the coverage. Between June 10- 14, Twitchers watched more than 1.6 billion minutes of E3, a 106% increase from the year before. As for co-streaming, the platform experienced a 500% jump compared to the prior year.