Crackle, Sony Entertainment’s ad-supported streaming service with original titles that include “Joe Dirt 2,” is calling it quits in Canada.
After launching in Canada in 2010, Crackle struggled to attract enough attention to keep it afloat in the country.
Now the service will shift some of its Canadian inventory to two new local digital platforms run by Canadian Broadcaster Bell Media, according to The Hollywood Reporter.
“Sony Crackle will continue to focus on its long-form original content in the U.S. and Latin America. We want to thank the loyal viewers in Canada that have enjoyed our service throughout the years,” a spokesperson for Sony said in a statement.
In addition to its library of Sony TV and film titles, Crackle has a growing slate of original programming that includes “The Oath,” which was produced by 50 Cent, and “The Art of More,” starring Dennis Quaid. The services biggest hit so far has been Jerry Seinfeld’s “Comedians in Cars Getting Coffee,” which moved to Netflix after its ninth season.
In the US, ad-supported streaming platforms have started to gain popularity among consumers. With Nielsen data showing that on average consumers are not willing to pay for more than three streaming services, AVOD platforms have become a way for consumers to increase their entertainment selection without opening their wallet.