“Star Trek” fans (also known as Trekkies) are some of the most passionate and dedicated followers in the Sci-fi ecosystem. Just ask CBS All Access. Following the week after the streamer premiered its original series “Star Trek: Discovery” — the latest in the long list of “Star Trek” series — revenue from its app nearly doubled and downloads grew by 2.5x.
And — even better for CBS — the demand for the show has yet to fade.
The series was at the top of Parrot Analytics top 20 television chart (January-March, 2018), which bases the performance of the show on demand expressions. Rather than just relying on ratings, a demand expression incorporates numerous inputs, such as peer-to-peer and streaming content data, fan & critic rating data, and social media data.
Not only did the series make it to the top of the list in the US, but it was the most popular series in both the United Kingdom and Switzerland, though in these two countries the made-for CBS original is streamed on Netflix.
With the show exploding in popularity around the globe, it’s safe to say that “Star Trek: Discovery” has added significant value to CBS’ $5.99/mo service — a value CBS believes it can increase by diving deeper into the Trek-verse. To that end, the CBS is reportedly in talks with Patrick Stewart to reprise his role as Captain Jean-Luc Picard of the U.S.S Enterprise-D, according to Mirror.
“Patrick is looking pretty good to get back on board the Enterprise. There are some aspects of the deal to be finalized, but there is a verbal commitment from all parties,” Sources close to the matter told the publication.
If the reports are true, the revival of Jean-Luc Picard will drive subscriptions and demand for the service, especially when considering that in the US the series is exclusive to All Access. So for any Trekkie who wants to watch one of the most beloved Star Trek characters take the helm one more time, they’ll have to dish out the cash for it.
Sources also told The Mirror that there are animated “Start Trek” series also in the works, though no further details were given.
CBS did not immediately respond to requests for comments.