For a large group of creators in the digital world, platform ubiquity is important. The ability to place content where ever an audience lives, whether it’s on Facebook, Twitter, YouTube, or Instagram, is a key component to growth. Of course, being on every platform at once is a difficult and time-consuming task. In an effort to fix this dilemma, Mobcrush, a technology and entertainment company that launched with a focus on mobile gaming, is debuting Mobcam, a standalone simulcast tool for creators of all genres.
Mobcam gives streamers the ability to multi-cast to multiple social platforms including Facebook, YouTube, Twitch, Twitter, Periscope, and Mobcrush. The tool also offers creators unified chat, which allows them to view and respond to chats across the aforementioned social platforms.
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“We created Mobcam to liberate creators in ways that have never before been possible, and the response from our large-scale, pre-launch Beta has been overwhelmingly positive,” noted Mike Wann, CEO of Mobcrush. “It’s undeniable that Mobcam is a barrier-breaking innovation for creators in the live streaming eco-system.”
Mobcrush, which has raised more than $35MM in venture funding from investors including Evolution Media, BAM Ventures, Raine Ventures, CAA Ventures, and Lionsgate Interactive, launched with the intent of helping creators make a career off of their content.
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In February, the company unveiled its ‘Go Live, Get Paid’ platform, which guarantees that gaming creators in the program will make anywhere between $15-$2500 per hour. But after the launch of the ‘Go Live, Get Paid’ platform, the company discovered that 30 percent of its early users were not gamers at all, but were drawn to the capabilities to simultaneously reach their entire audience. As a result, Mobcam was born.
The new tool won’t initially include a monetization mechanism like the “Go Live, Get Paid” platform. The company says the first stage with Mobcam is to provide ALL stream creators with the ability to reach all their followers across all their social channels simultaneously with each stream.