United Talent Agency (UTA) has acquired Press X, one of the premier esports talent and Everyday Influencers, a top management company representing streamers.
United Talent Agency (UTA) today announced a strategic move into esports by acquiring sister companies- Press X and Everyday Influencers.
With the acquisition, UTA will launch an esports group which will include more than 90 influential esports athletes and top streamers including League of Legends stars Aphromoo and sOAZ, as well as streamers Imaqtpie, Pokimane and Disguised Toast, among the others.
Press X and Everyday Influencers Co-Founder, Damon Lau, will head the group and report to UTA Games Head, Ophir Lupu and UTA Ventures Head, Sam Wick.
“As we identify and adopt early trends within the digital ecosystem, we recognized that the acquisition of Press X and Everyday Influencers would be a forward-looking opportunity for us,” said UTA CEO Jeremy Zimmer. “The gaming sector is projected to reach over $135B this year and esports and streaming are critical components of any strategy for growth. For UTA, these categories are complementary to our existing gaming practice and our business overall.”
Since its inception seven years ago, UTA Games has advised on more than $350 million in transactions and represents a robust roster of clients, including Ken Levine, Moon Studios, Midwinter Entertainment, Panache Digital Games, Giant Sparrow, Redemption Games, Aurora44, Squanch Games, Klei Entertainment, genDesign, Casey Hudson, and Sam Barlow.
“Our agency represents an amazing roster of talent that truly personifies the best of the esports community and streaming culture,” says Press X and Everyday Influencers Co-Founder Damon Lau. “With UTA’s vast resources and track record of establishing talent in entertainment and music, we are thrilled to lead this seismic change in the industry and to drive the convergence of games, sports and culture.”
The acquisition comes at a time when both the streaming and esports businesses are seeing a continued surge of growth-Twitch users have already logged over 2 billion hours of viewed content just in Q1 of this year, and the esports industry is on pace to reach over $1.5B by 2020.
Attorneys and advisors for Everyday Influencers and Press X included counsel and director Ned Sherman and partner Sarah Chambless of Manatt, Phelps & Phillips.