Jacqueline Parkes, the Chief Marketing Officer of MTV, VH1, and Logo, just had another title added to her name. This morning it was announced that the industry veteran, who was named to Forbes’ “Most Influential CMO on Social Media,” is adding on the role of Executive Vice President of Digital Studios.
In the dual role, she will continue to oversee marketing and creative for the group while also assuming oversight of digital content and social media for the brands. Parkes will partner closely with Viacom Digital Studios to develop original digital series, franchises, verticals and other content for MTV, VH1 and Logo, and build on the brands’ combined social reach of more than 300 million followers worldwide. She will continue to report to Chris McCarthy, President of MTV, VH1 and Logo.
“It’s a privilege to be a part of Chris’ leadership team and have the opportunity to drive fan engagement for our amazing portfolio of brands across all platforms,” said Parkes in a statement. “I look forward to partnering with VDS to develop digital originals that will continue to expand our business.”
Parkes first joined MTV in 2016. During her time at the company, MTV’s prime ratings climbed 25%, social streams have tripled, and overall digital streams have risen to more than 500M views per month this year, up +85% over last year, according to parent organization Viacom. Additionally, In May, MTV had its most streamed month on Facebook ever, with nearly 510 million total video views across all MTV accounts.
Prior to joining MTV, Parkes worked at Major League Baseball, where she served as the first female Chief Marketing Officer in professional sports. During her tenure, she helped quadrupled revenue and was essential in launching revolutionary efforts including the top-selling sports app of all time, MLB At-Bat. Before MLB, Parkes worked in licensing and marketing at Jim Henson Productions.
“Over the course of her amazing career, Jacqueline has demonstrated a passion for reinvention and innovation that has also been a hallmark of our brands,” said McCarthy. “I’m thrilled that Jacqueline is taking on a bigger role in our organization and will apply her intuitive ability to connect with audiences to our fast-growing digital portfolio.”