Facebook users aren’t the only ones who can make videos using music from Universal Music Group (UMG).
Today Triller, an AI-powered music video creation platform, announced a new partnership with UMG, that will provide Triller users with the ability to access UMG’s full catalog of songs.
The music video platform, which claims to have over 28 million downloads, has been used by celebrities including Kevin Hart, Taylor Hill, Kaskade, and Vanessa Hutchins.
“UMG is dedicated to working with innovative companies like Triller that are creating new ways for fans to engage with artists, “said Tuhin Roy, UMG’s Senior Vice President of New Digital Business and Innovation. “UMG’s artists are now among the first to gain access to Triller’s large and highly creative audience.”
The announcement comes at a time when social media giant Facebook is also locking in deals with global music corporations. As of March, Facebook has inked licensing deals with Warner Music Group, Universal Music Group, and Sony / ATV Music Publishing. Under the agreement, Facebook, Instagram, and Oculus users can use music from these labels in their videos without fear of copyright violations.
This new deal with UMG comes on the heels of Triller’s recent $5million Series A round, led by Carnegie Technologies.