Boxing is the latest addition to Facebook Watch’s live sports coverage.
Last month, Facebook inked two separate deals that will see a mix of over 30 live streams, including coverage of Nitro Circus events and Ice Cube’s three on three Big3 Basketball League, become available on the company’s video platform, Watch. Now the social media giant is throwing its hat in the boxing ring in a new partnership with Oscar De La Hoya’s Golden Boy Promotions.
Under the agreement, the social media giant will stream live boxing and original programming from the company. The first fight to come out of the deal will be on Aug. 11, featuring Jesus Rojas defending his WBA World Featherweight title against Joseph “JoJo “Diaz Jr. at the Avalon Theater in Hollywood. The second live matchup is scheduled for Aug. 18 with light heavyweight contender Sullivan Barrera squaring off against a yet-to-be-announced opponent at the Sands Casino Resort in Bethlehem, Pa. In total Facebook will host five live fight nights on its platform.
For the live boxing series, Golden Boy is teaming up with Kathy Duva’s Main Events boxing promotion company. The series will be augmented with shoulder programming ( a type of pre-event and post-event broadcast), which will include rebroadcasts of past fights featuring commentary from the boxers themselves. The first piece of content is slated to debut July 13.
Golden Boy Media will produce the content, with De La Hoya serving as executive producer. Del La Hoya plans to take advantage of Facebook’s growing social features by incorporating real-time fan interaction and engagement.