Chris Landa (pictured) is the Founder of Transparent Influence, a review platform for influencers and their past branded work. Prior to Transparent Influence, Chris worked at CAA before entering the digital space as an early employee at Machinima, Base79, and YouNow.
In this episode, we discuss the early days of MCNs and why their value proposition changed over time. We also talk about ongoing consolidation in both traditional and digital media, live video’s challenge with content moderation, and the increasing convergence of social platforms as they copy each others’ most popular features. Finally, we dive into issues around talent reliability and fake followers that inspired Chris to launch Transparent Influence, and he shares his take on TanaCon and the recent Spotify vs. R. Kelly drama.
James Creech is the Creator & Host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. He is also the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, brands, and agencies.