Anonymous Content is readying to move deeper into the digital landscape. The company, whose credits include “True Detective” and “Mr. Robot,” is launching a new emerging platforms division, which will be lead by former Studio71 talent manager Sarah Weichel (pictured), according to a report from The Hollywood Reporter.
In her new role, Weichel, who is the manager of Lilly Singh and Smosh’s Anthony Padilla, will lead digital strategy for Anonymous, working with managers and producers to help develop relationships and opportunities for clients with digital and technology platforms.
Weichel is a seven-year veteran of the digital industry who worked at Studio71 (then The Collective) as a talent manager before setting out on her own. Her clients include Singh, who has appeared in HBO’s “Fahrenheit 451” adaptation and Padilla, who was a part of the sketch comedy YouTube channel Smosh before going solo in 2017.
“I’m thrilled to be joining a team of progressive thinkers and industry leaders at Anonymous Content,” said Weichel. “Together, we will reimagine the way stories reach new audiences, across all platforms, in partnership with the most respected storytellers in both the traditional and digital spaces.”