Jeff Bezo’s Washington Post has launched a new channel on Twitch this morning with its first bit of coverage being President Trump’s visit to Russia. The new channel is an attempt by the news organization to actively seek out a younger audience, something that many legacy news outlets are struggling to do. As of this morning, the live news coverage has already attracted over 360K viewers.
In addition to the coverage of President Donald Trump and Russian President Vladimir Putin summit, other programming includes a series hosted by Reporter Dave Weigel called “Playing Games with Politicians.” The series, which will consist of Weigel interviewing politicians as they play video games will feature Sen. Cory Booker (D-N.J.), Rep. Suzan DelBene (D-Wash.) and Rep. Matt Gaetz (R-Fla.).
Unlike other Twitch channels found on the platform, Wahington Post’s channel will not be accepting donations via Bits, a virtual good on the Amazon-owned platform.
“The Washington Post doesn’t accept donations. Bits, to our thinking, feel very close to a donation,” it states on Wapo’s Twitch channel. “As such, we’d ask you don’t use them for the stream — understanding, of course, that this makes us unlike other channels. To that end, we’ve turned off cheer badges. We’d love to have you support us by subscribing — either on Twitch, or to our digital publication. Best to save your cheers for other streamers on Twitch.”
The Washington Post first debuted on Twitch in April with live streams of Facebook CEO Mark Zuckerberg’s hearings. The company has been eager to tap into Twitch’s 15 million daily active users, along with other media companies who have since launched channels on the platform. Twitch is now home to an array of content unrelated to gaming, including a channel dedicated to motorcycle culture, a martial arts channel, a poker channel, and a channel centered on food. Additionally, the platform has been home to a slate of marathons from shows like “Saturday Night Live,” “Doctor Who,” and “Painting with Bob Ross.”