Every day hundreds of thousands of newsworthy events are caught on camera and then posted to social media. News outlets frequently use these videos in an attempt to help paint a clear picture when reporting on breaking news. Anyone who frequently watches local broadcasts or visits online news sites has probably seen their fair share of Facebook videos capturing cultural events, like the Women’s March in January. Now Snapchat is trying to make it easier for these news outlets to get their hands on videos posted to its platform.
The company is partnering with Storyful, Newswhip, SAM Desk, and TagBoard — all which focus on news discovery and verification — in an attempt to make it easier for journalists to uncover pictures and videos posted to Snapchat during breaking news events.
News organizations with subscriptions to these tools will now have access to publicly-available Snaps, the same way they have access to publicly-available content from other social media platforms through those vendors. For example, Storyful’s stack of discovery tools already ingests public data from social platforms including Facebook, Reddit, Twitter, Instagram, Tumblr, and YouTube.
These companies are also able to verify the time stamp and source of the video to help curb the spread of disinformation. As an example, Storyful will feed video content, geolocation, and time stamping data, allowing the company to sequence breaking news events and source user video.
“Our social data, agile technology and journalistic provenance is a unique offering that makes sense of social media for partners,” said Storyful CEO Sharb Farjami. “Adding Snap strengthens our ability to deliver the investigative research and video that our partners need so they can report on breaking news and global trends with speed and accuracy.”
The addition of Snap to these vendors not only benefits them and the news organizations they partner with, but Snap as well. In recent months, Snap has made an effort to extend its reach by making its content visible on more than just the Snapchat app. In December, it was reported that the company was to make its Snapchat Stories available on third-party sites with “Stories Everywhere.” Leading the effort is Rahul Chopra, the former CEO of Storyful. Chopra was tasked with figuring out how to distribute the app’s user-generated content on the web and elsewhere.
The idea is that by making Snapchat content available outside the app, it will, in turn, lead people who have never used the app to download it. Sources familiar with Snapchat Everywhere say that content will be made available on third-party platforms through a web player that also prompts people to sign up and download the app, reported digital news outlet Cheddar. A person familiar with the matter likened it to Twitter’s 2011 decision that allowed content publishers to embed tweets in articles.