Walmart is reportedly contemplating a deeper dive into the streaming market, according to sources who spoke to The Information. The retail giant is mulling over the idea of launching an $8 dollar per month SVOD service, which it feels would appeal to its massive customer base, according to the report.
On top of competing with streamers like Netflix and Amazon, the company is also considering launching an ad-supported streaming service that would create more competition for the growing list of AVOD platforms like The Roku Channel and Tubi TV.
This wouldn’t be the company’s first jump into the streaming market. Walmart already owns Vudu, a Transactional Video on Demand (TVOD) service it purchased back in 2010. But since its acquisition, Vudu hasn’t been the attention grabber the retail giant was looking for. According to a survey conducted by Statistica, which surveyed over 2000 people to get their opinion on the service, 25 percent of respondents had never heard of it while 43 percent of respondents heard of the service but had no opinion on it.
Walmart has yet to officially comment on the matter.