Fake Instagram influencers with fake followings are fooling companies looking to boost their marketing game
Influencer marketing has become an increasingly popular choice for brands to reach younger consumers. Why? Because, if done right, it can be an effective way to drive attention to a product. According to a study involving 14,000 respondents in the US (carried out by Collective Bias) 70 percent of millennial consumers say they are influenced by the recommendations of their peers (influencers included) in buying decisions. It's no wonder that -- according to data from Linqia -- 81% of marketers are utilizing influencer content, with 51% reporting that it outperforms brand-created content.
But for every good, there is a bad. And the ...
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