Roku is taking its ad-supported video on demand (AVOD) service to the country of Canada. The company announced today that in the coming weeks, Canadians will soon be able to watch hundreds of Movies and TV shows for free via The Roku Channel.
Launched this past September in the US, the service is home to content from Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment and Warner Brothers. Among its library are films such as “Ali,” “The Karate Kid,” and “Legally Blonde.”
The Roku Channel has acted as a new source of revenue for the company, which, up until the launch of the service, made a majority of its money from selling hardware. However, that has quickly changed. As of Q1 2018, the company made $75.1 million in ad sales and fees and only $61.5 million in hardware sales, marking the first time the company has made more from ads than from selling the products it uses to deliver ads.